The Illusion - The Diamond Empire - English

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Blood   Conflict   Diamond   De   Beers   Violence   Justice   Africa   Materialism   Consumerism   English  

"The Diamond Empire" is a documentary produced by Media Education Foundation in 1994. To purchase conflict-free diamonds or not, that is not the question. It is actually to re-think if we need diamonds at all to feel happy about ourselves or express our love toward others? More regulations on diamond trade - to purchase only certified diamonds - would only inflate its demand and reinforce the monopoly of De Beers and its likes. Even if somehow we manage to address the problem of "scarcity" by dismembering the diamond cartel and etc., would that solve the problem? If today we address diamond scarcity somehow, tomorrow the hearts-with-illness will desire for some other “precious” metal or material. Instead of De Beers, you will have some other unscrupulous, profit-driven company doing similar exploitation. This is not to suggest that people don't engage in political activism, pressuring politicians and companies through protests and boycotts. Just that doing that won’t be enough. What is needed is a deep cultural shift in how people think and desire and somehow re-orient the focus away from the rat race for bigger, better, faster, and more that you see in almost all parts of the world - those in the middle and upper classes that can afford such luxuries and among the working and poor classes who can't afford but their hearts long for these luxuries, and if tomorrow they become rich, they would join the rat race with similar enthusiasm.

Added by Abuzari on 24-09-2009
Runtime: 4m 51s
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