The Corporation - Part 14 of 23 - Private Celebration - Eng

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Materialism   Capitalism   Consumerism   Profit   Greed   Marketing   Perception   Globalization   Justice   Sweatshops   US   English  

14. Branding is not just advertising... it is production. It is the dissemination of the idea of the corporation such as Disney building a town called Celebration Florida. They are selling the living embodiment of what the Disney brand is supposed to represent.

Added by Abuzari on 20-09-2007
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