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"The Diamond Empire" is a documentary produced by Media Education Foundation in 1994. To purchase conflict-free diamonds or not, that is not the question. It is actually to re-think if we need diamonds at all to feel happy about ourselves or express our love toward others? More regulations on diamond trade - to purchase only certified diamonds - would only inflate its demand and reinforce the monopoly of De Beers and its likes. Even if somehow we manage to address the problem of "scarcity" by dismembering the diamond cartel and etc., would that solve the problem? If today we address diamond scarcity somehow, tomorrow the hearts-with-illness will desire for some other “precious” metal or material. Instead of De Beers, you will have some other unscrupulous, profit-driven company doing similar exploitation. This is not to suggest that people don't engage in political activism, pressuring politicians and companies through protests and boycotts. Just that doing that won’t be enough. What is needed is a deep cultural shift in how people think and desire and somehow re-orient the focus away from the rat race for bigger, better, faster, and more that you see in almost all parts of the world - those in the middle and upper classes that can afford such luxuries and among the working and poor classes who can't afford but their hearts long for these luxuries, and if tomorrow they become rich, they would join the rat race with similar enthusiasm.

More regulations on the diamond trade - specifically, to purchase only certified diamonds - would only reinforce the monopoly of De Beers and its likes. Human beings are exploited on both ends of the diamond trade. From the poor miners in Africa to those people who are made to believe that their love could only proven by diamond. They probably do not know how much blood is on that diamond. And some, despite knowing, have simply become indifferent and cold (and therefore, in-human). We need to re-think if we need diamonds at all to feel happy about ourselves or express our love toward others? A related question to consider is that Are diamonds really that rare. Is diamond scarcity real or artificial? See another clip on this site by the title "The Diamond Empire" Even if somehow we manage to address the problem of "scarcity" by dismembering the diamond cartels and etc., would that solve the problem? If today we address diamond scarcity somehow, tomorrow the hearts-with-illness will desire for some other “precious” metal or material. Instead of De Beers, you will have some other unscrupulous, profit-hungry business doing similar exploitation. People should definitely engage in political activism, pressuring politicians and companies through protests and boycotts. But just that doing that won’t be enough. What is needed is a deep cultural shift in how people think and desire and somehow re-orient the focus away from the rat race for bigger, better, faster, and more, that you see in almost all segments of society around the world - those in the middle and upper classes that can afford such luxuries and those among the working and poor classes who can't afford but their hearts long for these luxuries, and if tomorrow they become rich, they would probably join the rat race with similar enthusiasm. Change has to start from within ourselves, from transforming our hearts, from changing our standards of beauty and value. More than just sympathy we need to get angry at our complacency and at the exploitation of people and environment and turn our passivity into concrete action.

Is it really worth having those diamonds when they have so much blood on them? Human beings are exploited on both ends of the diamond trade. From the poor miners in Africa to those people who are made to believe that their love could only proven by diamond. They probably do not know how much blood is on that diamond. And some, despite knowing, have simply become indifferent and cold, and therefore, in-human. We need to re-think if we really need diamonds - and for that matter, other excessive materialistic possessions - to feel happy about ourselves or express our love toward others? More regulations on diamond trade - to purchase only certified diamonds - would only inflate its demand and reinforce the monopoly of De Beers and its likes. "The Diamond Empire" is a documentary produced by Media Education Foundation in 1994.